Ch. 18- Social Media and Marketing

According to this chapter in the book, social media is greatly involved in the marketing and advertising of companies. Facebook would be the third largest country in the world according to its population, if it was a country. Starbucks is no stranger to the world of social media, especially facebook. Starbucks has a fan page on almost every social media website. With 37.32 million likes on facebook and 6.56 million followers on twitter. Amongst others. Most people spend more time on their phones or computers rather than watching tv now a days. Starbucks for example is very aware of that. From a personal view point I have seen more Starbucks advertisements online rather than commercials on tv. Starbucks is an all around coffee producing company. They are listening to what people might want to know according to their market. Which is a process of Social Media Objectives. Instead of constantly posting coffee pictures or different drinks on facebook, they also post things such as how to clean your coffee maker. On twitter, Starbucks likes to build relationsjps with their consumers by reposting what their costumers have said about their products and drinks. Mostly the positive comments. Which by listening to their consumers will also attract costumers to perhaps go into a Starbucks and try out the drink that the one costumer had just raved about.