When developing a new company or opening a new business, product is very essential. You must know that your product has potential for success. When it comes to products I think Starbucks coffee is a convenience product. Its something that people do not double think of before purchasing it. Even though there are more locations that sell coffee for a relatively lower price, dedicated Starbucks costumers do not think twice before stepping into a Starbucks. Starbucks is also found in about any corner of your neighborhood making it nearly impossible to even consider another option.
Starbucks has gone through some Product Modification. With the years the Starbucks logo has changed. The company has made is simpler in seeing that people recognize a Starbucks shop without it having to actually say "Starbucks". That is how successful and world wide this company has become.
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