Ch. 12-Services and Nonprofit Organization Marketing

According to the definition in our text book, Nonprofit organization is "an organization that exist in order to achieve some goal other than the usual business goals of profit". Starbucks is an example company for nonprofit organization. Not only do they run a business for the pleasure of their costumers which they do very well, but they also are involved in activities and organizations that don't benefit their business. For example Starbucks believes in positive change and helping the environment. Which may not have a lot to do with the kind of business they run. They are going out of their way to partnering with nonprofit organizations such as The American Red Cross and AAMA. Since 2011 and 2012. The American Red Cross helps save lives and the AAMA helps Hispanic students continue their studies and achieving their academic goals. 

Ch. 11- Developing and Managing Products

As the textbook explains "New products are important to sustain growth, increase revenues and profits, and replace obsolete items". Starbucks is widely known for its coffee and various deliciously tasting cold and hot beverages. Starbucks has also been selling foods like salads and yogurts but nothing like the new bakery they have now. In the coffee/food industry there are still ways to introduce new products to the market. As Starbucks has evidently shown. Two years back Starbucks incorporated baked goods into its revenue. Adding "La Bounlange" bakery to every shop. This expanded Starbucks market to people who are not only looking for coffee but also something to eat. With croissants, cookies, scones, and cakes of your choice. Showing that Starbucks knows how to develop and manage products.