Ch. 11- Developing and Managing Products

As the textbook explains "New products are important to sustain growth, increase revenues and profits, and replace obsolete items". Starbucks is widely known for its coffee and various deliciously tasting cold and hot beverages. Starbucks has also been selling foods like salads and yogurts but nothing like the new bakery they have now. In the coffee/food industry there are still ways to introduce new products to the market. As Starbucks has evidently shown. Two years back Starbucks incorporated baked goods into its revenue. Adding "La Bounlange" bakery to every shop. This expanded Starbucks market to people who are not only looking for coffee but also something to eat. With croissants, cookies, scones, and cakes of your choice. Showing that Starbucks knows how to develop and manage products.