Ch. 12-Services and Nonprofit Organization Marketing

According to the definition in our text book, Nonprofit organization is "an organization that exist in order to achieve some goal other than the usual business goals of profit". Starbucks is an example company for nonprofit organization. Not only do they run a business for the pleasure of their costumers which they do very well, but they also are involved in activities and organizations that don't benefit their business. For example Starbucks believes in positive change and helping the environment. Which may not have a lot to do with the kind of business they run. They are going out of their way to partnering with nonprofit organizations such as The American Red Cross and AAMA. Since 2011 and 2012. The American Red Cross helps save lives and the AAMA helps Hispanic students continue their studies and achieving their academic goals.